Food storage synonym Tupperware has ‘substantial doubt’ it can survive

There are a handful of companies whose brands become synonymous with the product category they sell. Among them are giants such as Xerox, Kleenex, Thermos and Tupperware. Today, 77 years after that last company’s founding, families often refer to the spot in the kitchen where they store plastic food containers as “the Tupperware drawer” — even though it is possible that there’s nothing there actually bearing the company’s name. Such a scenario is partly the reason behind its recent announcement that it was on the brink of closure.

tips

Tupperware：特百惠

handful：少量，一只手的

synonym：同义词

synonymous：同义的

giant：巨人，巨头

spot：污点

plastic：塑料

brink：边缘

closure：关闭

scenario：设想，预测；剧本提纲